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Where Taxpayers and Advisers Meet
Moira Stuart to star in new tax ads
26/09/2008, by Sarah Laing, Tax News - HMRC Administration, Practice and Methods
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Moira Stuart has been officially unveiled as the new face of HMRC Self Assessment advertising campaign.

The well-known newsreader and presenter will star in ads publicising the new 31 October deadline for paper tax returns, as well as the 31 January deadline for online tax returns.

The new TV ads, which begin next week, feature Moira popping up in unexpected places to remind people of the deadline dates - the first will run in October, with the second following in January. Moira will also be appearing on billboards and posters, and in press and online ads, encouraging people to beat the deadlines and file on time.

A new video podcast, launched by HMRC, features Moira talking about her new role, the October TV ad, and help and advice on filling in tax returns. It's available free from HMRC's podcast pages at http://www.hmrc.gov.uk/podcasts or the campaign website at http://www.businesslink.gov.uk/selfassessment or from YouTube at http://uk.youtube.com.

Launching the campaign, HMRC's Head of Marketing, Simon Vessey, said:

"It's great news that Moira's fronting our Self Assessment campaign. She's a household name that people naturally tune into and trust, and that's essential when you're communicating a major change like the 31 October paper filing deadline."

About The Author

Sarah Laing
Editor, TaxationWeb News

Sarah is a Chartered Tax Adviser. She has been writing professionally since joining CCH Editions in 1998 as a Senior Technical Editor, contributing to a range of highly regarded publications including the British Tax Reporter, Taxes - The Weekly Tax News, the Red & Green legislation volumes, Hardman's, International Tax Agreements and many others. She became Publishing Manager for the tax and accounting portfolio in 2001 and later went on to help run CCH Seminars (including ABG Courses and Conferences).

Sarah originally worked for the Inland Revenue in Newbury and Swindon Tax Offices, before moving out into practice in 1991. She has worked for both small and Big 5 firms. She now works as a freelance author providing technical writing services for the tax and accountancy profession.

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